PPC stands for pay per click, this is where advertisers pay a fee every time their ad is clicked on. Basically, buying visits to your website rather than gaining them organically. The most popular form of PPC is search engines. If you wanted to be at the very top of the page, then you might have to pay more per click.
People often click above the first 5 websites listed on the page as this is where their eyes are drawn to.
After a couple of hours of putting up your ad you will see results. This is because of instead of your website being on the bottom of a page it is on top of the first page.
You can change your ad whenever you want to, this allows you to bring in results you are looking for attracting your target audience. Changing your ad allows you to get the right keywords, landing pages and ad texts.
By targeting your traffic, you are exposing yourself to the highest quality of visitors that wouldn’t be able to find you without PPC. This also allows you to reach people globally rather than locally.
If you have any further questions feel free to contact us today. We look forward to hearing from you, and hope you’re in touch soon!
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